Mannequin
A new social media platform that promotes authentic connections and healthy relationships.
Project Type
Startup, UX/UI, Branding
Tools
Figma, Flutter
Role
Design Lead
Prototype
Timeframe
April 2025 -
Pitch Deck
Overview
We aim to recapture the joy of early social media by creating an environment where users connect with friends instead of followers. This approach fosters genuine interpersonal relationships rather than parasocial connections with celebrities and influencers.
Research
Design
Develop
User Research
The first step was to back up our idea with user research. We created a survey using Google Forms that covered social media usage and concerns related to screen time and safety. The survey was conducted among 85 social media users aged 20-30.
Key questions included:
1. Do you believe your screen time is too high?
2. What content do you consume the most?
3. What content do you value the most?
4. Would you let your kids use social media without supervision?
74%
of participants stated their screen time is too high
61%
of participants stated that short form content is what they consume the most
8%
of participants stated they would let their kids use social media without supervision
The Solution
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A platform that promotes authentic connections and healthy relationships
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Friends instead of followers, influencers, and celebrities
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Designated child-safe spaces
Competitive Analysis
I conducted a competitive analysis of current social media and messaging apps on an international scale. Notes focused on design, usability, and value.
Key Learnings & Opportunities:
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Trust & transparency matter more than ever.
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Younger audiences want creativity, safety, and control.
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Novelty drives short-term hype, but retention is key.
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Ethical design could differentiate a new platform.
How might we elevate new, unique features while maintaining an authentic and transparent ecosystem?
**For MVP1, only traditional social media applications were analyzed.
Low Fidelity
April-June
Navigation map to show key screens
Version 1
Menu
Version 2
Version 3
