Verizon.
Creating a world class effortless, empowered and immediate digital experience.
Project Type
UX/UI Design, Strategy
Tools
Figma, Powerpoint, Excel
Role
UX/UI Designer
Prototype
Timeframe
Jan 2024-May 2024
Reference
Overview
Elevate the browsing, buying and manage customer experience, with a focus on effortless browsing. Provide customers with a flexible display of options, functions and relevant data that aid quick and effortless actioning or decision making.
Current State
Unclear Wayfinding
Customers don’t have guidance to find what they need or track their progress.
Labor Intensive Process
Customers are forced to constantly self direct, re-enter information, and often restart the process.
Cognitive Overload
Customers are confronted with content and products that are not timely or relevant to them.
Misleading Expectations
Customers must decipher complex information and offers on their own.
Pricing Ambiguity
Customers are presented with inconsistent and unclear pricing, adding to confusion.
Inconsistant Design
Misaligned brand with web/mobile elements, and lack of cohesive design system.
The Ask
01
Create four distinct conceptual territories.
03
Imagine the future.
02
Hypothesize differentiators.
04
Explore enabling experiences.
Next step... OS Redesign?
New Ask
01
Redesign select Verizon.com pages.
03
Make it scalable for new branding.
02
Incorporate simple & reliable experience principles.
04
Realistic and modern design.
