Verizon Value.
Creating unique, brand-aligned app experiences for both Total Wireless (now Total by Verizon) and StraightTalk.
Project Type
Research, Design
Tools
Figma, Powerpoint, Mural
Role
UX/UI Designer
Prototype
Timeframe
May 2024 - July 2024
References
Overview
The goal of this project is to redesign the digital experiences of Verizon's two main value brand companies, Total Wireless and StraightTalk, to establish distinctive identities for each brand while differentiating them from Verizon's core offerings.
Total by Verizon
Transform the Total by Verizon app to reflect its new brand identity, creating a seamless and user-friendly experience.
Sketching task: Review the hierarchy of information and actions for the DASHBOARD. How can we make it more user friendly? Think about the main actions and information we want to share. What UI element can best serve that? What supporting information is needed?
Sketching task: Review the hierarchy of information and actions for the DEVICE DETAIL VIEW. Can we combine sections? Is there a better order to things? Do not review specific content or details. Focus on grouping and order.
Dashboard current state
Device Detail current state
Process
Phase 1: Competitive Analysis
Hamburger menu, top bar, and bottom bar are the most common types of menu.
Bottom bar provides the clearest navigation.
Dashboards should provide key information and entry points into the experience.
Phase 2: In-person sketching
Final Dashboard sketch
Iterate
My Plans
Payment
Auto Pay
More
Change Plan
Phase 3: Design Variation
Dashboard
More Menu
Exact from sketch
Condensed version
Light version with emphasis on wallet
Mix of designed sections and text menu links
Bigger quick links with simple menu links and branding.
Phase 4: Final Design
Dashboard
Change plan
Auto Pay
More Menu
My Plans
StraightTalk by Verizon
Utilize a ‘white-label’ approach to apply redesign to StraightTalk.
Fonts, colors, UI details (button styles, etc), icons, photography, copywriting voice will change between brands.
Page structure and flow will remain consistent.
Final Designs
